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Good Dog Strategies
Smart communications for good organizations, good people, and great causes.
Paid Search vs. Paid Social: Where Should Your Nonprofit Invest?
Nov 24

Nov 24 Paid Search vs. Paid Social: Where Should Your Nonprofit Invest?

Good Dog Strategies

Should your nonprofit invest in Google Ads or Facebook Ads? We compare the costs, use cases, and benefits of both to help you maximize your impact.

Designing Nonprofit Landing Pages for Every Step of the Visitor Journey
Nov 20

Nov 20 Designing Nonprofit Landing Pages for Every Step of the Visitor Journey

Good Dog Strategies

Stop losing donations to bad design. Learn the 5 stages of the nonprofit visitor journey and how to build landing pages that convert Ad Grant traffic.

Beyond the Basics: Advanced Google Ads Targeting for Your Nonprofit's Paid Campaigns
Oct 19

Oct 19 Beyond the Basics: Advanced Google Ads Targeting for Your Nonprofit's Paid Campaigns

Good Dog Strategies

Your nonprofit’s paid Google Ads campaigns can drive real impact. Use advanced targeting strategies to reach new audiences, maximize ROI, and fuel your mission with smarter data and creative.

Unlocking the Google Ad Grant: Smart Targeting in an AI-First World
Oct 14

Oct 14 Unlocking the Google Ad Grant: Smart Targeting in an AI-First World

Good Dog Strategies

Your Google Ad Grant is a powerful growth engine. Here’s how AI-driven strategies can help your nonprofit reach the right supporters, stretch your grant further, and turn ad clicks into meaningful action.

The 6-Week EOY Email Cadence That Drives Donations
Sep 30

Sep 30 The 6-Week EOY Email Cadence That Drives Donations

Good Dog Strategies

By planning your communications with intention, you can build a campaign that is not only successful but also meaningful for your community and your supporters.

One Message, Every Channel: A Nonprofit's Guide to Integrated Campaigns
Sep 23

Sep 23 One Message, Every Channel: A Nonprofit's Guide to Integrated Campaigns

Good Dog Strategies

Are your marketing and development teams siloed? Learn how to create a cohesive EOY fundraising campaign across all channels to raise more this season.

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