If your Google Ads campaigns are optimizing for pageviews instead of actual donations or volunteer sign-ups, you are training the algorithm to waste your budget.
Why a Drop in Ad Clicks Means Your Strategy is Finally Working
A sudden drop in Google Ads traffic can induce panic, but trimming empty clicks is actually the first necessary step toward finding high-intent supporters.
Google Just Released Its Official Rules for AI Search: What It Means for Nonprofits
Google has officially released its playbook for how content gets selected for AI Overviews—and it kills a few major marketing buzzwords while reinforcing the need for deeply human content.
How to Use Google's AI Ad Tools Without Losing Control of Your Brand
Worried Google’s AI will harm your nonprofit’s brand? Learn to limit Performance Max campaigns and create a safe, high-converting digital strategy.
The 2025 Giving Divide: What the Latest Blackbaud Data Means for Your Digital Strategy
The latest Blackbaud giving data reveals a growing divide in nonprofit fundraising—here are four ways to adapt your digital strategy to close the gap and drive growth.
Connection is the Heart of Fundraising: Why We’re Sponsoring the 2026 Summit
We love the tech, but we know fundraising runs on heart. That’s why we are sponsoring the Nonprofit Fundraising Summit 2026. Get your free ticket here.