A traffic spike feels great, but if those users aren’t giving or volunteering, it’s just noise. Here’s how to take the training wheels off your tracking and focus on real mission impact.
All tagged Google Analytics
Stop Feeding Google Ads Garbage Data: The Analytics Trap
If your Google Ads campaigns are optimizing for pageviews instead of actual donations or volunteer sign-ups, you are training the algorithm to waste your budget.
The Countdown to Universal Analytics Shutdown: A Guide for Nonprofits
Prepare your nonprofit for the transition from Universal Analytics to Google Analytics 4 (GA4). Understand the impact, steps needed, and ensure a seamless shift to the new measurement solution.