Supercharge Your Nonprofit's Impact with Paid Google Ads—Why Not Go Beyond Google Ad Grants?
As a nonprofit communications or fundraising professional, you know the importance of stretching every dollar to maximize your impact. The Google Ad Grant program is a fantastic resource, offering up to $329 per day (approximately $10,000 per month) in free advertising on Google Search.
But did you know that combining this grant with a paid Google Ads account can supercharge your digital outreach?
Why Consider Paid Google Ads?
While the Google Ad Grant is a valuable asset, it comes with certain limitations. Paid Google Ads can complement your grant by providing:
Unrestricted Budget: Unlike the grant's daily cap, paid ads offer the flexibility to scale your budget based on your campaign goals and resources.
Expanded Reach: Access a broader range of ad formats beyond text-based search ads, including display ads on the Google Display Network and engaging video ads on YouTube.
Remarketing Capabilities: Reconnect with previous website visitors or donors through targeted ads, keeping your organization top-of-mind and fostering ongoing engagement.
Premium Placement: Paid ads often appear above grant-funded ads in search results, potentially increasing visibility and click-through rates.
Competitive Advantage: Secure top positions for highly competitive keywords that might be difficult to win with grant-funded ads alone.
Plus, your paid account will never compete with your grant account since paid ads always serve above grant-funded ads on the Google Search Results page.
Strategically Combining Google Ad Grants and Paid Google Ads
Test and Learn with Your Grant: Use your Google Ad Grant to experiment with different keywords, ad copy, and targeting options. Identify what resonates with your audience and drives results.
Prioritize with Paid Ads: Once you've identified high-performing strategies, allocate paid ads to amplify those campaigns, especially for time-sensitive initiatives or highly competitive keywords.
Diversify Your Ad Formats: Use paid ads to expand beyond search, incorporating visually appealing display ads and engaging video content on platforms like YouTube.
Remarket to Engaged Audiences: Nurture relationships with past website visitors and donors through personalized remarketing campaigns.
Continual Monitoring and Optimization: Regularly analyze data from both your paid and grant-funded campaigns to identify trends, optimize performance, and ensure your budget is allocated effectively.
Reaping the Rewards of a Combined Approach
By strategically combining Google Ad Grants with paid Google Ads, your nonprofit can:
Reach a Wider Audience: Tap into the vast potential of both organic and paid search, expanding your online presence and maximizing your impact.
Drive More Conversions: Increase donations, volunteer sign-ups, event registrations, and other valuable actions that support your mission.
Strengthen Your Brand: Create a consistent, cohesive message across all platforms, reinforcing your brand identity and building trust with your audience.
Ready to Take Your Digital Marketing to the Next Level?
If you're ready to harness the full potential of Google Ads for your nonprofit, we can help. Good Dog Strategies specializes in crafting customized strategies that leverage both Google Ad Grants and paid advertising to achieve your organization's unique goals.
THE BENEFITS OF WORKING WITH US
Campaign Creation & Management: We'll handle the technical details, from keyword research to ad creation and optimization so that you can focus on your mission.
Performance Tracking & Analysis: We'll monitor your campaigns and provide regular reports so you can see the impact of your efforts.
Ongoing Support & Guidance: Besides regularly updating and improving your ad campaigns, we’re available to answer your questions and provide expert advice to improve your ad conversion or other opportunities to achieve your goals.
Contact us today to learn how we can help you maximize your ad spend on your next campaign or grow your email and donor lists throughout the year.
