If your Google Ads campaigns are optimizing for pageviews instead of actual donations or volunteer sign-ups, you are training the algorithm to waste your budget.
All tagged Google Ads
Why a Drop in Ad Clicks Means Your Strategy is Finally Working
A sudden drop in Google Ads traffic can induce panic, but trimming empty clicks is actually the first necessary step toward finding high-intent supporters.
How to Use Google's AI Ad Tools Without Losing Control of Your Brand
Worried Google’s AI will harm your nonprofit’s brand? Learn to limit Performance Max campaigns and create a safe, high-converting digital strategy.
SEO Isn't Dead. It Just Got a Rebrand. (And Nonprofits Need to Pivot)
In 2026, optimize for Answer Engines, not just search engines. Discover the massive opportunity for nonprofits and how to pivot your content strategy.
Paid Search vs. Paid Social: Where Should Your Nonprofit Invest?
Should your nonprofit invest in Google Ads or Facebook Ads? We compare the costs, use cases, and benefits of both to help you maximize your impact.
Designing Nonprofit Landing Pages for Every Step of the Visitor Journey
Stop losing donations to bad design. Learn the 5 stages of the nonprofit visitor journey and how to build landing pages that convert Ad Grant traffic.