Feb 1

Feb 1 Unlock the Potential of the Google Ad Grant for Your Nonprofit

The Google Ad Grant is an invaluable tool for nonprofits looking to boost their digital marketing efforts and reach their supporters. The Grant provides up to $329 per day (about $10,000 per month) in in-kind search advertising, giving nonprofits access to one of the world's most powerful marketing platforms. This means your nonprofit can display text ads to potential supporters actively searching for causes like yours, driving valuable traffic to your website.

The grant helps nonprofits raise awareness, build their email lists, bring in donations, recruit volunteers, and reach other key goals by harnessing the power of Google Search Ads.

Here are just a few reasons why your nonprofit or foundation should take advantage of the Google Ad Grant:

Increased visibility: One of the main benefits of the Google Ads Grant is the increased visibility it can bring to your organization. By targeting the right audiences and keywords, nonprofits can be sure that their ads are seen by people interested in their mission and work.
Increased traffic: Google Ads can help bring more people to your website, increasing your opportunity to introduce your programs and impact to new and existing supporters. Because you can (and should) run ads covering various aspects of your programs and the different areas of your site, you’re helping your current and new audiences find the right part of your website at the right time.
Increased supporters and donations: The Google Ad Grant does not directly fundraise. Although you can promote donation pages and calls to action that lead to donations, fundraising is not usually the main focus of your campaigns. However, the increased website traffic can result in higher engagement, such as email sign-ups, event registrations, volunteer applications, and other forms of support. By using effective landing pages and proper targeting, your ads will be seen by potential supporters or donors, increasing the likelihood of them taking action on your site, such as signing up for your newsletter, volunteering, or donating.
Brand building: One of the best uses of the Google Ads Grant is to help your organization showcase its unique value proposition and impact, thereby increasing awareness and recognition. Your ads will assist new audiences in discovering your organization, exploring the context of your work, and understanding how your organization is achieving its mission.

So, who is eligible for the Google Ad Grant? To qualify, your organization must:

Be a registered 501(c)3 nonprofit organization (organizations outside the US quality, too. Find your country requirements here).
Have a high-quality website that meets Google's content and user experience standards.
Adhere to Google’s program policies, including restrictions on certain types of advertising.

The Google Ads Grant is a powerful tool for nonprofits to build awareness, increase donations, recruit volunteers, and reach other goals. By harnessing its power, nonprofits can maximize their reach and increase their impact.

🙌 Ready to get started? Follow these steps to request an account and activate Google for Nonprofits products.

In the meantime, this free email series will walk you through what to expect step-by-step.

Get More from Your Google Ad Grant with Good Dog Strategies

Feeling overwhelmed by the Google Ad Grant? Good Dog Strategies is here to help, providing the support you need to navigate the grant effectively.

We're experts in helping nonprofits like yours maximize the impact of the Google Ad Grant. We take a personalized approach, tailoring our strategies to your unique mission and goals.

THE BENEFITS OF WORKING WITH US

Campaign Creation & Management: We'll handle the technical details, from keyword research to ad creation and optimization so that you can focus on your mission.
Performance Tracking & Analysis: We'll monitor your campaigns and provide regular reports so you can see the impact of your efforts.
Ongoing Support & Guidance: Besides regularly updating and improving your ad campaigns, we’re available to answer your questions and provide expert advice to improve your ad conversion or other opportunities to achieve your goals.