Mar 20

Mar 20 FREE RESOURCE: Google Ad Grant Template for Looker Studio

In the 19th century, marketing pioneer John Wanamaker famously (and allegedly) quipped:

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Luckily, we've come a long way since then.

Digital technology was decidedly less sophisticated in the 1800s—one might even say nonexistent. As nonprofit communications and fundraising professionals, we crave measurable results when raising awareness and funds. That's why digital tools are revolutionary: they offer unprecedented insight into the impact of our outreach.

Looker Studio (formerly Google Data Studio) is one of our favorite tools. This Google powerhouse visualizes data from countless sources like Google Ads and Analytics, Meta and LinkedIn Ads, and more—often in near real-time. We create custom dashboards for our clients, allowing them to track ad performance against any campaign or time period. We call it our "Digital Snapshot," a clear, visual report pulling together data from everywhere.

This tool is vital for measuring and sharing results with our nonprofit partners, so we've made our user-friendly Google Ad Grant template free for everyone. Here's what you can expect from our Digital Snapshot Template:

➡ Ease of Use: The template is designed to be user-friendly and convenient, even for those with little to no experience with Looker Studio. Copy the template and match your Google Ad Grant data with the specified fields. It's an easy process that doesn’t take much time.

➡ Customizable Design: You can customize the template to meet your organization's specific needs and modify the theme, colors, and logo to match your brand's identity.

➡ Valuable Insights: The template offers a comprehensive set of metrics that can assist you in monitoring the performance of your Google Ad Grant account. You can perform an in-depth analysis of your accounts’s performance over time across various metrics, such as clicks, impressions, cost, and conversion rates.

We’re committed to supporting our clients every step of the way, ensuring that they can easily understand their Google Ad Grant's performance and have the tools and knowledge to maximize its impact. If you want to enhance your Google Ad Grant's potential, our team is just an email away. We're here to help you navigate the complexities of digital advertising, making it more effective, simpler, and aligned with your mission.

Start using the Good Dog Strategies Digital Snapshot Template today and transform insights into action.

Get More from Your Google Ad Grant with Good Dog Strategies

Feeling overwhelmed by the Google Ad Grant? Good Dog Strategies is here to help, providing the support you need to navigate the grant effectively.

We're experts in helping nonprofits like yours maximize the impact of the Google Ad Grant. We take a personalized approach, tailoring our strategies to your unique mission and goals.

THE BENEFITS OF WORKING WITH US

Campaign Creation & Management: We'll handle the technical details, from keyword research to ad creation and optimization so that you can focus on your mission.
Performance Tracking & Analysis: We'll monitor your campaigns and provide regular reports so you can see the impact of your efforts.
Ongoing Support & Guidance: Besides regularly updating and improving your ad campaigns, we’re available to answer your questions and provide expert advice to improve your ad conversion or other opportunities to achieve your goals.